ISBN: | 1578518520 (alk. paper) |
编目源: | DLC DLC DLC |
个人名称: | Christensen, Clayton M. |
题名: | The innovators solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E. Raynor. |
出版发行项: | Boston, Mass. : Harvard Business School Press, c2003. |
载体形态: | x, 304 p. : ill. ; 25 cm. |
书目附注: | Includes bibliographical references and index. |
格式化内容附注: | How to succeed at the mandate to grow -- How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money, and there is bad money. |