ISBN: | 0130996114 |
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编目源: | DLC DLC DLC |
个人名称: | Kotler, Philip. |
题名: | Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. |
版本说明: | 3rd ed. |
出版发行项: | Upper Saddle River, NJ : Prentice Hall, c2003. |
载体形态: | xvii, 893 p. : col. ill. ; 26 cm. |
书目附注: | Includes bibliographical references and index. |