书目详细信息
： Marketing engineering :
书目信息 机读格式(MARC)
| ISBN： | 0130355496 |
|---|---|
| 编目源： | DLC DLC DLC |
| 个人名称： | Lilien, Gary L.,1946- |
| 题名： | Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy. |
| 版本说明： | 2nd ed. |
| 出版发行项： | Upper Saddle River, N.J. : Prentice Hall, c2003. |
| 载体形态： | xxii, 518 p. : ill. ; 26 cm. |
| 一般附注： | Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. |
| 书目附注： | Includes bibliographical references (p. [481]-497) and indexes. |