| ISBN: | 9780073395937 |
|---|---|
| ISBN: | 0073395935 |
| 语种代码: | eng |
| 个人名称: | Diamond, William. |
| 题名: | Marketing 301 : principles of marketing / William Diamond.Marc Weinberger, Charles Schewe. |
| 版本说明: | 2nd ed. |
| 出版发行项: | Boston : McGraw-Hill Learning Solutions, 2007. |
| 载体形态: | 291 p. : ill. ; 28 cm. |