书目详细信息
： Blue ocean strategy :
书目信息 机读格式(MARC)
| ISBN： | 1591396190 (hardcover : alk. paper) |
|---|---|
| 编目源： | DLC DLC UKM C#P DLC |
| 个人名称： | Kim, W. Chan. |
| 题名： | Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Ren锟斤拷e Mauborg |
| 出版发行项： | Boston, Mass. : Harvard Business School Press, c20 |
| 载体形态： | xv, 240 p. : ill. ; 25 |
| 书目附注： | Includes bibliographical references (p. [223]-229) and ind |
| 格式化内容附注： | Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strate |